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Yahoo Reveals Its Family of Brands and Enhances User Experience Through Cookie Technology

Brands and cookies integration.

Introducing the Yahoo Family of Brands: A Closer Look at its Digital Services

In the ever-evolving world of digital services, Yahoo makes its presence felt as part of a comprehensive family of brands. This includes the family’s core platforms Yahoo and AOL, along with its renowned digital advertising service, Yahoo Advertising. These services represent a broad spectrum of online platforms owned and operated by Yahoo.

Cookies: Enhancing User Experience Across Yahoo Platforms

To ensure an optimal user experience, Yahoo and other platforms under its umbrella leverage the power of Cookies. These cookies and similar technologies like Web storage enable website and app operators to deposit and read information from your device. Meanwhile, these Cookies serve various purposes:

  1. Providing websites and applications – This involves using Cookies to offer various sites and apps to users.
  2. Authentication of users – Cookies are crucial for user authentication across platforms.
  3. Implementation of security measures – The use of Cookies also helps implement necessary security measures on the platforms.
  4. Prevention of spam and abuse – Cookies play an essential role in preventing any spamming activities and potential misuse of the platform.
  5. Measurement of usage – Finally, Cookies help measure the way users interact with the website or application.

Consent and Control over Cookies

Yahoo values user consent involving the collection and usage of Cookies. To promote transparency, upon clicking on “Accept All”, users consent to Yahoo and their 237 partners (part of the IAB Europe’s Transparency & Consent Framework) to store and/or access device information by using cookies. This includes collecting and using precise geolocation data as well as personal data such as IP address and browsing and search data. The primary purpose is to serve personalized advertising and content, measure ads, and analyze audience behavior and service development.

However, if users prefer not to consent and prevent Yahoo and its partners from using cookies and personal data, they can select “Refuse All”. Users are also allowed to manage their choices by clicking on “Manage Privacy Settings”. User choices can be modified at any time by clicking on the links “Privacy and Cookie Settings” or “Privacy Dashboard” present on Yahoo’s websites and applications.

Privacy, Transparency, and Control

Yahoo exhibits a strong commitment to the privacy of its users. Detailed explanations on how user personal data are utilized can be found through Yahoo’s privacy policy and cookie policy. These easily accessible policies aim to clarify how Yahoo ensures that your data are protected, underlining the safe user experience across the Yahoo family of brands.

In conclusion, Yahoo aims to shed light on its broad digital ecosystem that includes numerous sites, applications, and advertising services. At the same time, it aims to provide a safe, secure and personalized experience to all its users while maintaining a high level of transparency and control over user data and privacy.


Yahoo Reveals Its Family of Brands and Enhances User Experience Through Cookie Technology

HERE Irmo
Author: HERE Irmo

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