Texas A&M International University Shines with Seven National Awards

News Summary

Texas A&M International University (TAMIU) achieved significant recognition by winning seven national awards at the 12th Annual Education Digital Marketing Awards. This prestigious event featured over 1,000 entries from institutions across the U.S., showcasing excellence in digital marketing strategies and campaigns. TAMIU’s Office of Public Relations, Marketing, and Information Services (PRMIS) demonstrated exceptional creativity and teamwork, reflecting the dedication of their talented team. Highlighted campaigns like ‘Release the Quacken’ and ‘Dusty’s Glow-Up’ exemplify their innovative approach to engaging with the community and prospective students.

Texas A&M International University Shines with Seven National Awards

On July 31, 2023, the Office of Public Relations, Marketing and Information Services (PRMIS) at Texas A&M International University (TAMIU) celebrated a significant achievement by clinching a whopping seven national awards at the 12th Annual Education Digital Marketing Awards. This event stands out as a premier national competition that highlights excellence in various digital domains including educational websites, digital content, mobile media, and engaging social media.

A Showcase of Talent and Creativity

This year, the competition saw over 1,000 entries from colleges, universities, and even secondary schools from all across the United States. Evaluated by a panel of esteemed judges, comprising seasoned education marketers and advertising professionals, TAMIU’s PRMIS team clearly made their mark. The number of awards they brought home attests to their unwavering dedication and remarkable skill.

Moments of Pride

Steve Harmon, the Director of PRMIS at TAMIU, expressed immense pride in the level of creativity and teamwork demonstrated by his department. He emphasized that these awards are not just shiny trophies but a true reflection of the team’s drive, innovation, and passion. According to Harmon, it’s about continuously finding new and fun ways to tell the university’s story and connect with the community across various platforms.

Creative Campaign Highlights

Among the standout campaigns recognized this year, the playful “Release the Quacken” initiative gained major attention. This quirky campaign celebrated impressive enrollment growth by surprise flooding the campus with rubber ducks, creating a memorable spectacle for both current and prospective students. Additionally, the “Dusty’s Glow-Up” campaign introduced TAMIU’s new mascot, capturing the spirit and energy of the university in an engaging way.

Impact on Community Perception

Harmon remarked that every campaign aims to foster a sense of positive engagement, not just for recruitment and retention, but also for enhancing the community’s perception of the university. He reiterated that receiving such honor among national peers is absolutely thrilling and serves as a great motivator.

Raising the Bar

When discussing the future, Harmon emphasized the necessity of innovation within their marketing efforts. He believes it is crucial to continuously raise the creative bar to keep engaging audiences in fresh ways. TAMIU has a legacy of accolades, having earned recognition from numerous regional, state, national, and even international competitions. This history fuels the team’s desire for continual improvement and excellence.

Behind the Scenes

Leading the PRMIS team alongside Harmon are other talented professionals whose contributions remain vital but were not disclosed in the information provided. Their collective efforts surely combine creativity with strategy, culminating in recognitions like those celebrated recently.

Moving Forward

The success at the Education Digital Marketing Awards not only highlights TAMIU’s commitment to excellence in digital marketing but also reinforces their mission to engage and inspire the community. As their reputation grows, so too does the excitement for what lies ahead. With such a dynamic and talented team, the future is undoubtedly bright for TAMIU!

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• Texas A&M International University
• Education Digital Marketing Awards
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