How can Local Pubs and Bars Use Email Marketing to their Advantage

While it is not often thought of as part of a traditional marketing strategy, local pubs and bars can use email marketing to spread the word across the local community, bring in and retain old customers. Traditional advertising efforts through local radio stations, television, and print can often be costly and unreliable in the internet age. Using e-mail marketing tools, bars can get an amazing return on investment, increase their customer base, and significantly improve the revenue stream.

Local Advertising

E-mail marketing enables owners to send out details about the bar to not only the regular clientele but also a large number of potential customers in the close-by area. With opt-in lists that permit their emails to remain out of the Spam version, emails are a relatively inexpensive way to increase the bar’s exposure without increasing spending in the marketing budget. With a sample email message to work with, there is hardly any time spent by staff to get the news out about the special events held at the bar. With email marketing, you will have to invest no money in printing adverts and mailing them.

Let Everyone Know About the Special Offers

E-mail marketing also helps increase weekday sales. Sending out regular announcements concerning weekday specials and mid-week discounts can keep clients coming back to consume deals and share with their family and friends, which increases the customer base at the same time. Keeping your bar at the forefront of your consumers’ minds will pay off as many of them will return to your bar. These email messages can also quickly be sent to family and friends, expanding your own list exponentially with no additional costs.

All of your emails should have an excellent opt-in option so your clients can choose to get further newsletters as well as emails. You can also request valuable info, such as the date associated with birthdays or wedding anniversaries. By adding this information within your database, you can deliver an automatic Happy Birthday celebration or Happy Wedding anniversary emails, adding a unique touch that your clients will appreciate.

By choosing a marketing company such as Hereirmo, you can remain ahead in the competition.  The special email marketing techniques will use a cutting-edge way to utilize the internet for your strategic benefit. It will broaden your customer base whilst decreasing your advertising budget. With customized emails, weekly special deals, and event posters, you can discover new customers and maintain your current clients. You can also increase customer satisfaction along with your revenue stream.