A lively atmosphere at the St. Patrick's Day Festival showcasing local musical talent.
Columbia, SC, is abuzz as USC introduces its student-run label, Green Street Records, featuring sophomore Katie DeMartini as its inaugural artist. Known for her vibrant pop-rock sound, she will perform during the upcoming St. Patrick’s Day Festival. This initiative, led by Jeremy Polley, aims to provide real-world music industry experience to students while encouraging collaborative efforts to enhance artistic expression within the community.
Columbia, South Carolina is buzzing with excitement as the University of South Carolina (USC) announces the signing of its very first artist to the newly launched student-run label, Green Street Records. The label has signed Katie DeMartini, a vibrant sophomore at USC, who is ready to make waves with her unique sound. Just in time for the upcoming St. Patrick’s Day Festival performance, this pop sensation is gearing up to showcase her musical talents to the world.
Katie DeMartini isn’t just any college student; she’s a passionate musician who has been honing her craft for nearly a decade. Her journey in music began during her teenage years, and she’s been writing her own songs since then. What’s even more heartwarming is that last year during the St. Patrick’s Day Festival, Katie was in the audience soaking up the vibrant atmosphere—a perfect prelude to her debut performance this year.
The inception of Green Street Records is part of an innovative initiative led by Jeremy Polley, the director of USC’s Music Industry Studies Program. Understanding the importance of real-world applications for students, Polley aimed to create a platform that not only nurtures talent but also prepares students for the competitive music business landscape. By establishing this record label, students at USC are given a unique opportunity to gain hands-on experience that enhances their employability.
DeMartini emphasizes how working within a team environment has been a game-changer for her. Instead of navigating the creative path of music alone, she now has a dedicated team to support her. Bella Veal, a USC junior and the head of marketing for the label, plays a crucial role in helping new artists like Katie define their brand and music style, which is essential for success in today’s music industry.
Get ready for Katie’s debut single titled “Him I Guess,” which boasts a catchy pop-rock style that’s drawing comparisons to modern stars like Olivia Rodrigo. This upbeat track is set to capture hearts and make its mark during the festival. The excitement around her music is palpable, not just for Katie but for the entire Green Street Records team who have been tirelessly working to promote and market her tracks while ensuring she retains the rights to her original songs.
The establishment of Green Street Records is just the tip of the iceberg. Plans are already being discussed for future collaborations between the Music Industry Studies Program and other disciplines at USC, like Media Arts and Journalism. The goal is to merge different talents and backgrounds, fostering creativity and innovation that can enhance artistic expression. This initiative could lead to even greater things for student artists at USC, allowing them to thrive in various creative domains.
With Katie DeMartini leading the charge as the first signed artist of Green Street Records, Columbia is at the cusp of a musical renaissance. The blend of student enthusiasm, real-world experience, and collaborative efforts not only benefits aspiring musicians but also enriches the local arts scene. As the community prepares for the St. Patrick’s Day Festival, there’s no doubt that all eyes will be on this emerging star, and we can’t wait to hear what Green Street Records has in store.
So, grab your green gear and get ready to cheer on Katie DeMartini as she steps into the spotlight – it promises to be an unforgettable musical experience!
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