Flock and Rally Appoints Olivia Hyatt as VP of Strategy

Flock and Rally team collaborating on marketing strategies

News Summary

Flock and Rally, a women-owned marketing agency based in Columbia, has announced the appointment of Olivia Hyatt as its new vice president of strategy. Effective April 16, 2025, Hyatt brings over 12 years of experience in marketing leadership, having worked in various roles at agencies and corporate environments. Her vision and ability to integrate traditional and digital marketing strategies are expected to drive innovative solutions for clients and enhance the agency’s impact in the marketing realm.

Exciting News from Columbia: Flock and Rally Welcomes a New VP of Strategy!

Columbia is buzzing with excitement as Flock and Rally, a vibrant and women-owned marketing and communications agency, has recently announced the appointment of Olivia Hyatt as its new vice president of strategy, effective April 16, 2025. With her impressive credentials and a wealth of experience, Hyatt’s arrival promises to shake things up in the agency world.

A Wealth of Experience

Olivia Hyatt comes to Flock and Rally with over 12 years of seasoned experience in marketing leadership, account management, and client advocacy. Her impressive journey spans various roles in agencies, media vendors, and corporate environments. This experience positions her as a formidable asset, ready to take on challenges and spearhead innovative strategies.

A Leader with Vision

At the heart of Flock and Rally’s decision to bring Hyatt on board is her stunning ability to combine traditional and digital strategies. The CEO of Flock and Rally has noted Hyatt’s exceptional talent and comprehensive understanding of the media and marketing landscape, making her a perfect fit to lead the agency’s paid, owned, and earned media departments.

In her new role, Hyatt will focus on developing data-informed integrated strategies, ensuring that clients are not only pleased but also positioned to achieve their business goals. Her strategic oversight will expand the horizons of what Flock and Rally can offer, helping clients navigate the complex world of marketing.

Joining the Executive Leadership Team

As a new member of the executive leadership team, Hyatt will collaborate with various departments within Flock and Rally. This teamwork approach aims to enhance the agency’s portfolio and overall influence in the marketing realm. It’s an exciting time for both Hyatt and the agency as they strive to achieve greater heights together!

Strong Academic and Professional Background

Hyatt is a proud graduate of the University of South Carolina. Her career has taken her through the ranks at notable companies such as WACH FOX TV and Buonasera Media. One of her most significant previous roles was with La-Z-Boy Southeast, where she excelled as the content marketing manager. At La-Z-Boy, she was in charge of digital advertising, content creation, and even managed sales lead generation platforms, showcasing her ability to engage with corporate stakeholders effectively.

Master of Media Campaigns

With a proven track record, Hyatt has successfully led national media campaigns and managed complex initiatives for an array of clients in diverse sectors, including education, healthcare, retail, government, and hospitality. Her hands-on ability to oversee multi-million-dollar media campaigns and her talent for negotiating significant sponsorships sets her apart as a leader in her field.

Dedicated to Community Involvement

Hyatt’s skills don’t just stop at marketing. She is a community champion, having served as the past chair of the University of South Carolina’s Hospitality, Retail, and Sport Management Alumni Society Board. Additionally, she has volunteered with organizations such as March of Dimes of South Carolina and JDRF Midlands, illustrating her commitment to giving back.

Ready to Create Impactful Solutions

The appointment of Olivia Hyatt aligns perfectly with Flock and Rally’s strategic goal to enhance its leadership team and deliver impactful marketing solutions for clients. With her extensive skills and commitment to strong client relationships, the agency is poised for a dynamic transformation under her guidance. Columbia, and beyond, will surely be watching as this story unfolds!