Digital Marketing: Lead Conversion is More Important than Website Traffic

Website traffic is one of the major focal points in digital marketing. Every year business owners and marketing executives here in Irmo invest thousands of dollars paying out for website traffic. Digital promotion through links and displaying ads on search engines and social media are amongst the many well-known methods for website traffic.

However, for the very first time, digital advertisement spending is anticipated to go down globally from the year before. Based to a July, 2020 report, experts forecasted a decrease in ad spending of 5% around the world in 2020, compared to 6.3% growth in 2019. The drop was mainly caused due to the Coronavirus outbreak.

Nevertheless, as the economic climate recovers, digital ad investing will go up again. But should you expend money for website visitors? The answer is no, if you are not focused on conversion.

There are 2 techniques you must commit to prior to you making investments for getting website traffic.

Capture The Lead on a Landing Page

Less than 1 percent of site visitors buy the very first time they pay a visit to a website. That indicates over 99 % of site visitors to your website will abandon your website without purchasing your product or servie. But every website visitor costs you money. If they depart without purchasing, you lose income. Plus, your buy cost per client will be higher.

That’s why its best that you build a advertising campaign concentrated on acquiring leads. Not necessarily selling your product or service at initially. By acquiring the lead, you now can create a relationship with every visitor that opts in. In addition to conversion they can become a regular customer over time.

The point is, with a digital advertising spending, you need not focus soley on sending targeted traffic to your home page or product pages.

Rather, it’s very best to deliver traffic to a focused landing page along with an offer to persuade visitors to opt-in and provide you authorization to message them via e-mail and text. All these offers can be a free of charge report, quiz or checklist. Something of worth to your target audience to create your trustworthiness.

Follow-Up with email messages and Text Messages

Email is the least expensive type of messaging having the potential to give maximum return on investment. The convincing quality of your content material will have a huge influence on your results. Plus, the amount and rate of recurrence of your emails and text messages. If you simply have a couple of followup messages, odds are you won’t near many sales. Some contacts might respond swiftly, while other people might not be in a rush. The key is to not quit messaging your contacts, unless of course they op-out.

One frequent myth in digital advertising and marketing is to definitely not send too many messages that will trigger a contact to opt-out. But in case you deliver too few messages, you’ll in no way create a sale. The key thing is to send out messages with appropriate content to your target audience for as long as it takes to close the sale.