Columbia’s Cyberwoven Joins Forces with Additive Impact
In an exciting development for digital marketing, Columbia has become the home of a new powerhouse partnership. Cyberwoven, a full-service digital marketing agency, has made headlines by acquiring Additive Agency LLC, now known as Additive Impact LLC. The merger promises to shake things up in the marketing world by offering a broader array of services to clients—from local organizations to national non-profits.
What Does This Mean for Clients?
This union means that clients can look forward to an expanded suite of offerings. Cyberwoven has built its reputation around strong branding, web development, and digital marketing competencies, while Additive has been focusing on branding strategies specifically for purpose-driven organizations. With Additive Impact on board, Cyberwoven can now provide enhanced services like brand research, strategic planning, message development, and integrated marketing communications.
In the latest news release, Cyberwoven shared that their newly expanded capabilities will allow them to better serve clients ranging from universities and hospitals to non-profit organizations that aim to make a positive impact. Additive Impact already has an impressive roster of clients, including notable names like Harlem Children’s Zone and Mount Sinai. The merging of these brands means clients are in for a treat, as they’ll now have access to a comprehensive array of strategies and expert insights.
A Mission of Good
Hayley Berlent, the founder of Additive Impact, expressed her excitement about this partnership, stating, “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good.” This reflects the ethos of both companies—using branding and messaging as a way to foster positive change.
Ben Rex, the CEO of Cyberwoven, founded the company back in 2001 and has steered it successfully through the changing tides of digital marketing. He emphasized that this acquisition would not only bolster their market standing but also equip them with an arsenal of brand services that could cater to various client needs, ranging from regional to global levels. “Together, Additive and Cyberwoven will weave an expansive set of strategies, stories, and experiences for our clients,” he added.
Why It Matters
In an industry where brands are constantly vying for attention, having a solid strategic partner can make all the difference. The combination of Cyberwoven’s digital marketing expertise with Additive’s profound understanding of brand strategy creates a versatile offering. For clients caught in the web of marketing decisions, this partnership could provide the continuity and stability needed to drive home their message effectively.
What’s Next?
As both teams combine their talents, clients can expect a range of newly enhanced solutions that promise to deliver greater value. The persistent focus on meaningful branding for causes means that whether you’re a local nonprofit or a nationally recognized university, your story can be cast in a light that resonates not just here in Columbia but across the country.
Both Cyberwoven and Additive Impact are based in different states—Cyberwoven is located at 1634 Main St. in Columbia, while Additive calls Brooklyn’s 400 Third Ave. home. This geographical diversity adds a fascinating layer to their partnership. The teams are set to collaborate closely, ensuring that cultural and regional nuances are acknowledged and leveraged in marketing strategies.
In Conclusion
The future looks bright for both Cyberwoven and Additive Impact, and more importantly, for their clients. This merger stands as a beacon of hope for purpose-driven organizations who are eager to tell their stories in impactful ways. With shared goals, expanded capabilities, and a united vision for transformation, there’s no telling the heights these teams could reach—together!
