Columbia Welcomes a New Era in Digital Marketing
Columbia is buzzing with excitement as Cyberwoven, a full-service digital marketing agency, has just made a big move by acquiring the New York-based Additive Agency LLC, now known as Additive Impact LLC. This partnership, announced on September 26, 2024, not only strengthens Cyberwoven’s position in the industry but also expands the range of services they can offer their clients.
A Special Collaboration
Cyberwoven, located right in the heart of Columbia, is no stranger to the world of digital marketing. Founded in 2001, the agency has built a solid reputation for its expertise in branding, web design, and various marketing strategies. With this new acquisition, Cyberwoven is combining its digital prowess with Additive’s deep understanding of brand strategy and messaging. The Additive Agency has made a name for itself by working with universities, nonprofits, and other organizations that have a heart for making a difference. Some of its notable clients include Harlem Children’s Zone, Syracuse University, Mount Sinai, and Phoenix Children’s.
What This Means for Clients
With the merger, clients will now have access to an expanded suite of services that cover everything from brand development to integrated marketing and communication planning. This means if you’re a client of either agency, you’ll soon benefit from an enriched portfolio of offerings designed to elevate your brand’s presence in the digital landscape. The combination of Cyberwoven’s digital capabilities and Additive’s strategic branding insights will create a more robust solution tailored to the needs of various organizations.
Ben Rex, CEO of Cyberwoven, expressed his enthusiasm about the acquisition, highlighting that it will enable the company to “significantly strengthen our market position and broaden our service offerings.” He added, “The integration of Additive’s capabilities into our operations allows us to meet the needs of clients at every level — from regional to national to global.”
Voices of Change
Hayley Berlent, the founder of Additive Impact, shared her excitement as well. “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good,” she said. This sentiment reflects a shared vision that both companies hold close to their hearts: making a positive impact through their work.
The collaboration aims to provide clients with valuable expertise that spans brand research, strategic planning, story development, and the creation of visual and verbal identities. By merging these talents, both agencies are poised to deliver a more cohesive and powerful brand strategy for clients who seek to elevate their mission-driven initiatives.
The Future Looks Bright
As we watch this partnership unfold, one thing is clear: Columbia’s digital marketing scene just got even more exciting. With both Cyberwoven and Additive focusing on purpose-driven work, stakeholders can expect a variety of innovative strategies and fresh ideas coming to fruition.
David May, Cyberwoven’s president, remarked on the added opportunities the merger brings, emphasizing the commitment to drive innovation and create exciting new solutions for clients. “Together, Additive and Cyberwoven will weave an expansive set of strategies, stories, and experiences for our clients,” he stated.
As Cyberwoven continues to rise as a beacon of creativity and purpose, they are clearly ready to take on the future. With the combination of talents from both Cyberwoven and Additive, it will be interesting to see how they reshape the digital marketing landscape and help more organizations tell their stories effectively while creating a positive impact in the communities they serve.
