In an exciting move for the city of Columbia, local officials are making plans to enhance the city’s image with a brand new project. The City Council is pushing ahead with a $500,000 initiative to install large, glowing welcome signs at five major entry points into the city. These new signs aim to showcase Columbia’s fresh branding and create a sense of pride among residents.
The welcome signs will boast the city’s renovated logo, which was unveiled earlier this year. The signs will come in two sizes: a larger primary sign standing at 12 feet tall and about twice as wide, and smaller secondary signs designed to be more versatile and produce in bulk. The larger signs will glow at night, ensuring they capture the attention of incoming residents and visitors alike.
During a recent City Council work session held on October 1, representatives had intended to finalize the designs and discuss potential locations for these signs. However, not everyone was satisfied with the initial designs that were presented. Some council members voiced their concerns and suggested modifications to ensure the signs reflect a modern and inviting look.
Mayor Daniel Rickenmann expressed a desire for a design that feels more contemporary and grand, akin to the popular “Hope” sign displayed on Main Street. “I was hoping we were going to put up signs that looked more like the Hope sign,” he commented, highlighting the desire for a modern aesthetic compared to what they currently have.
Similarly, Councilman Peter Brown chimed in with concerns that the proposed signs appeared too “bank-ish,” indicating his wish for them to evoke a sense of wonder rather than confusion. “We want somebody to drive by and say, ‘Wow,’ not ‘I wonder where the ATM is,'” he added.
While specific locations for the signs have yet to be finalized, city leaders identified several key entry points that are currently under consideration. The primary aim is to replace outdated signage that features older branding and foster a welcoming atmosphere from the moment people arrive in Columbia.
At-large Councilwoman Aditi Bussells shared her enthusiasm about the project during earlier discussions, mentioning how these new signs are meant to symbolize a fresh start and signal that Columbia is an exciting place to live, work, and visit.
The conversation around the welcome signs highlights the importance of community input and pride in local identity. The City Council has shown a willingness to listen to public opinions, reflecting a desire to ensure that the final products align with what residents envision for their city’s image.
As the City Council continues to refine the designs and finalize the locations for these signs, Columbia’s glowing welcome signs may soon become a cherished sight for all who enter the city, illuminating its charm and inviting spirit, day or night.
So, keep your eyes peeled for updates on this thrilling project that promises to light up Columbia in more ways than one!
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