Columbia, SC – The city of Columbia is mourning the loss of a cherished personality, Joe Pinner, who passed away on Sunday, September 22, 2024. Pinner, whose life was anything but ordinary, dedicated over six decades to the media industry, captivating audiences with his charm, humor, and warmth. Many residents fondly remember him as the captivating host of the iconic children’s show, Mr. Knozit.
Joe’s journey began at the tender age of nine when he discovered his passion for radio. As television made its debut, he was drawn to the microphone and the allure of storytelling. By the age of 15, Pinner got a taste of the industry while working at WMBL in his hometown of New Bern, North Carolina. Who knew then that this summer gig would set the stage for a lifetime of storytelling and laughter?
From his early days in high school radio to studying at the University of North Carolina, Pinner’s path led him to various radio stations until he made a leap into television in Jacksonville, Florida, in 1955. “It was all about telling stories,” Pinner once reflected. “Any journalist would love to have been in my shoes and to have met as many people as I have over the years.”
After a stint in the Army, where he managed a Fort Jackson radio station and delved into local radio, Joe received an exciting offer from WIS, which brought him back to Columbia in 1963. His big break came soon after when WIS suggested he create a children’s show. Initially hesitant about wearing costumes or makeup, Pinner envisioned a show akin to Mr. Wizard that entertained while educating young minds.
Thus, Mr. Knozit was born! The show combined cartoons and engaging discussions on various subjects, resonating with Columbia’s children and their families. Over its 37-year run, the show became a beloved staple in homes and garnered accolades, including a prestigious Peabody Award in 1967. “I’m sure wherever I’m buried I’ll be memorialized as Mr. Knozit,” he joked, showcasing his endearing sense of humor.
While many will remember Pinner for his entertaining persona, his impact stretched far beyond the screen. He had a profound ability to connect with people on a personal level, creating a community that thrived on kindness and laughter. His heartwarming story about saving a life during a tense moment on the Gervais Street bridge is just one example of how his presence positively influenced lives throughout the years.
In addition to his work on Mr. Knozit, Joe was a staple in local news broadcasts, sharing important stories and fostering a sense of connection among viewers. Reflecting on his career, Pinner expressed that the *”greatest reward”* was seeing someone smile, especially when they were feeling down.
Even after retiring in 2018, Joe’s presence remained felt in the community. He continued to engage with local organizations, working with the South Carolina State Fair and contributing to various charitable causes like the Children’s Hospital and United Way. His commitment to bettering Columbia was evident in every endeavor he undertook.
Sadly, the media landscape around him evolved over the years, and Joe was candid about the challenges facing journalism. He believed that *”too much commentary and not enough reporting”* had eroded the industry’s credibility. Yet through every shift and turn, his passionate spirit to bring smiles to faces never wavered.
As Columbia reflects on Joe Pinner’s remarkable life, many share treasured memories of his time on television and his genuine character. He devoted his life to his childhood dream, leaving a legacy that will continue to inspire generations to come. In his words, *”The stuff I have and the life I’ve led is remarkable.”*
Joe Pinner touched so many lives and his vibrant spirit will undoubtedly linger on in the hearts of the Columbia community. Rest in peace, Joe. You will be missed, but your memory will live on, bringing joy to countless faces just as you always did.
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