Columbia Mourns the Loss of Beloved Media Icon Joe Pinner

Columbia Says Goodbye to a Local Legend: Joe Pinner

Columbia, South Carolina, is feeling a profound sense of loss this week as we remember the life and legacy of beloved media personality, Joe Pinner, who passed away on Sunday, September 22, 2024. Pinner dedicated over six decades to journalism and television and leaves behind countless memories for those who grew up watching him.

A Dream That Came True

Joe Pinner knew what he wanted to do from a young age. At just nine years old, he felt the pull of a microphone and a deep desire to work in radio. His dream began to take shape when a friend invited him to join WMBL in New Bern, North Carolina, during the summer when he was only 15. Soon after, he found himself working at WHIT, a local A.M. station in high school.

As time went on, Pinner transitioned into television and landed in Jacksonville, Florida, where he would meet his future wife, Peggy, who was a state-wide singer. It was an exciting time for Pinner in the mid-1950s as he embraced new opportunities, including working at the Fort Jackson radio station while serving in the Army.

Mr. Knozit: A Childhood Icon

Pinner’s big break came in May of 1963 when he joined a local station in Columbia, where his fate took a significant turn. The station approached him with the idea of creating a children’s show. Rather than donning a costume, Joe wanted to create a fun, educational atmosphere—thus “Mr. Knozit” was born. Aimed at entertaining and informing children, the show became a massive hit, garnering Pinner accolades, including a Peabody Award in 1967.

“I was thrilled to receive the award,” said Pinner in a previous interview, reflecting on the night he stood alongside showbiz legends like Bob Hope and Ed Sullivan. Mr. Knozit aired from 1963 to 2000, becoming a household name and a beloved figure in Columbia’s community.

More Than Just a Host

Even outside his role as Mr. Knozit, Joe Pinner was much loved for his work on the local newscast. He built relationships with many, even with notable figures such as meteorologist Jim Gandy. “Jim and I shared many laughs over dinners at Red Lobster,” Pinner reminisced with a smile.

Pinner didn’t just stick to hosting; he understood the power of affection and genuine connection. In one particular story, while heading to an event, he took a detour to the Gervais Street bridge, where someone was contemplating jumping. Pinner later shared how he talked to that individual and brought him back to safety, demonstrating the depth of his compassion.

A Lasting Impact

Throughout the years, Pinner remained active in the community, working with local organizations like the Children’s Hospital and United Way, and always proud to have his roots in Columbia. He reflected on the changes in the media world, sharing how it’s become more competitive and less civil over the years. “It’s heartbreaking to see journalism lose its way,” he expressed thoughtfully.

Yet, despite industry changes, Joe remained focused on his true passion—lifting others up. “There is no greater reward than seeing a person who is sad smile,” he elegantly stated.

A Life Well-Lived

In one of his final statements, Pinner shared a sentiment that many will carry in their hearts, “The stuff I have and the life I’ve led is remarkable. It’s because of people who opened up opportunities for me.” As he looked back on his career, it was clear that the legendary broadcaster found immense delight in simply living out his dream.

Columbia celebrates the legacy of Joe Pinner this week—a man who not only made his dream a reality but also brightened the lives of countless others. His charm, kindness, and unwavering dedication to making people smile will truly never be forgotten.