Columbia Welcomes a New Powerhouse in Digital Marketing
Columbia is buzzing with exciting news! The local digital marketing agency, Cyberwoven, has officially joined forces with Additive Impact, a brand consultancy hailing from Brooklyn, New York. This partnership is set to broaden the range of services available to clients and create some fresh possibilities in the world of branding and marketing.
An Exciting Merger for All
Earlier this week, Cyberwoven announced the acquisition of Additive Agency LLC, now known as Additive Impact LLC. While the purchase price remains under wraps, the benefits of this merging of skills and expertise are certainly worth discussing. Both firms have made their mark in their respective areas—Cyberwoven in digital marketing and Additive in brand strategy for purpose-driven organizations.
Additive has built a strong reputation for working with clients like Harlem Children’s Zone, Syracuse University, and Mount Sinai. They specialize in “transforming brands for good,” focusing on universities, nonprofits, and other organizations that aim to make a positive impact on their communities. With this acquisition, the two companies are excited to tap into a richer suite of services for their clients, combining brand development, strategic planning, visual identity creation, and digital activation services.
A Stronger Vision for Clients
Hayley Berlent, the founder of Additive, expressed her enthusiasm for the new alliance: “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good. This strategic alliance enables us to share our ideas more widely and scale our impact more broadly.” This partnership isn’t just good news for the companies involved; it’s also great news for clients who will enjoy an expanded array of services and improved communication strategies.
Ben Rex, the CEO of Cyberwoven, shared his thoughts about the acquisition, stating, “This acquisition will significantly strengthen our market position and broaden our service offerings.” His vision of using combined capabilities to meet client needs at every level—from regional to global—is an encouraging sign for future projects. The integration of Additive’s excellence with Cyberwoven’s digital prowess is seen as an opportunity for innovation that will benefit both firms’ clients.
What This Means for Columbia
For those in Columbia, having a stronger digital marketing agency in their midst is thrilling news. The combined forces mean that local organizations can access more comprehensive branding and marketing services without needing to look outside their city. This is not just a win for the companies but for the entire community that stands to gain from improved marketing strategies to uplift their causes.
David May, President of Cyberwoven, highlighted the commitment of both companies to drive innovation. “Additive’s expertise complements Cyberwoven’s existing capabilities, enabling us to drive innovation and create exciting new opportunities for all who seek to partner with us.” He further emphasized the intention to weave a vast array of strategies, stories, and experiences that will resonate with clients.
The Road Ahead
As Cyberwoven and Additive Impact solidify their new partnership, the excitement in Columbia continues to build. With both companies at 1634 Main St. and 400 Third Ave., respectively, they’re set to hit the ground running. Existing clients can now look forward to integrated marketing and branding support that helps tell their stories more effectively.
As we witness this exciting growth in the local digital marketing landscape, one thing is for sure: the collaboration between Cyberwoven and Additive Impact is a step toward creating lasting change in branding strategies while enriching the community’s resources. Keep an eye on this new powerhouse—something tells us they’re just getting started!
