Columbia Digital Agency Cyberwoven Expands with Acquisition of Additive Impact
Columbia, South Carolina — Exciting news is coming out of Columbia as Cyberwoven, a well-known digital marketing agency, has officially joined forces with Additive Agency, a brand consultancy based in Brooklyn, New York. This collaboration means that clients of both companies can now take advantage of an even broader range of services tailored to meet their needs.
What the Acquisition Means
The recent acquisition of Additive Agency, now known as Additive Impact LLC, brings together two powerhouses in their respective fields. While Cyberwoven has built its reputation on showcasing brands through online marketing and web presence, Additive Impact has specialized in working with universities, nonprofits, and other organizations aimed at making a positive difference. The details surrounding the financial aspect of the deal haven’t been revealed, but the potential benefits for clients certainly are.
According to a recent statement issued by Cyberwoven, this acquisition allows the agency to enhance its offerings significantly. By combining the unique skill sets of both companies, clients can now access a comprehensive suite of services that includes brand development, innovative strategic planning, and colorful visual and verbal identity creation.
The Vision Behind the Alliance
Hayley Berlent, the founder of Additive, expressed her enthusiasm for this merger by stating, “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good.” She emphasized how this collaboration would enable them to expand their impact and share ideas more broadly with clients looking to create meaningful changes.
Ben Rex, CEO of Cyberwoven, echoed this sentiment by stating that the acquisition will significantly strengthen their market position. He believes that incorporating Additive’s impressive capabilities allows them to better meet the diverse needs of clients—from regional players to national and global entities.
A New Era for Clients
With the merger, existing and future clients of both agencies should anticipate benefits that go beyond traditional service offerings. For instance, the combined knowledge and skills of Cyberwoven and Additive Impact mean more creative and effective marketing solutions. Clients will be able to explore an array of options, including integrated marketing and communications planning, which will help to ensure a cohesive approach across platforms.
Some notable clients that Additive has worked with include respected institutions and organizations like the Harlem Children’s Zone, Syracuse University, and Mount Sinai. These partnerships have been instrumental in portraying impactful stories and identities that resonate with their audiences. With the new alliance, Cyberwoven plans to extend this success to a wider audience.
Looking Ahead
David May, president of Cyberwoven, remarked on the potential for innovation through collaboration. He referred to the new partnership as an opportunity to create “exciting new opportunities” for anyone wanting to partner with them, be it clients, collaborators, or employees. “Together, Additive and Cyberwoven will weave an expansive set of strategies, stories, and experiences for our clients,” he stated.
Looking to the future, the team believes this collaboration will not only lead to enhanced services but also contribute to continuity and stability for clients during this exciting transition. They’re enthusiastic about sharing their unique talents and resources to forge stronger connections with purpose-driven organizations.
Cyberwoven has been making waves in Columbia since its founding in 2001. Located at 1634 Main St., the agency has continually pushed the envelope, helping clients build their brands in the digital world. With the addition of Additive Impact, they are ready to tackle the unique challenges facing clients today, regardless of size or scope.
As this partnership develops, it will undoubtedly be interesting to see how these two creative teams collaborate to serve their clients better and continue making a positive impact in communities.
