In a heart-wrenching announcement, the Columbia Children’s Theatre (CCT) finds itself in a precarious situation for the first time in 20 years. The beloved local institution is scrambling to raise $50,000 by January 1st to keep its doors open and continue delighting families in the Midlands. Without this critical funding, the future of CCT hangs in the balance, and the community’s support has never been more vital.
Artistic Director Jerry Stevenson took to the theatre’s Facebook page to share the unsettling news, drawing attention to a series of unfortunate events that have put the theatre in a tight spot. He explained how the recent closure of Richland Mall left CCT without a physical home, forcing the theatre to search for a new location quickly. This sudden change has thrown the organization into a whirlwind of financial challenges.
“Last year’s mall closure caused a huge ripple effect,” Stevenson commented. “We had to find a new space in a hurry, and the unexpected costs just kept piling up. Plus, we’re still in recovery mode from the significant impacts of COVID.”
Despite taking various steps to restructure and strengthen the theatre’s financial situation, the costs associated with this transition have become overwhelming. The theatre is now renting two spaces, a situation that brings its own complications. Stevenson lamented, “None of those spaces are generating enough revenue. Our rent has tripled since we lost our original home. It’s just a tough time.”
In a poignant plea for help, Stevenson added, “I have put my entire retirement savings from when I was in Chicago into this company, so HELP!” His dedication is evident, but the future is uncertain if the funding goal isn’t met.
Currently located on Chris Drive in West Columbia, the theatre is operating under strained conditions. With limited space to perform shows, they are often forced to rent auditoriums in high schools and local venues like the Harbison Theatre. “We have a partnership with District One and District Two. They just opened their new performing arts center, and we’re really leaning on these relationships,” said Stevenson. However, there’s no denying that securing these venues adds pressure to their finances.
The clock is ticking. If the ambitious fundraising goal isn’t met, drastic cuts will be all but inevitable. “I don’t think total closure is imminent, but we would have to let go of a staff member,” Stevenson confirmed. “That would mean one of us, the three remaining, would have to absorb that person’s duties.”
With the theatre preparing to celebrate 20 years in Columbia, Stevenson remains hopeful for a miracle. He is committed to offering planned productions for the holiday season, with the hope that the community will rally behind them. Fundraising is no small feat, but the spirit of Columbia and its creative family is known to be resilient.
If you feel inspired to help keep the magic alive at Columbia Children’s Theatre, consider making a donation. Every little bit helps, and together, the community can ensure that this treasured institution continues to empower young performers and enrich the lives of families in the Midlands.
In these challenging times, the stakes are high, and the call for support is urgent. Don’t miss out on the chance to contribute to a cause that brings joy and creativity to countless children and families. Let’s join forces and make this happen!
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