Columbia Bids Farewell to Iconic Eatery Zesto After 75 Years

Goodbye to a Beloved Columbia Landmark

Columbia, let’s pause for a momir as one of our favorite spots, The Zesto, prepares to close its doors after a remarkable run of 75 years on Forest Drive. Known for its standout blue-and-white paint job and well-loved dishes, Zesto has been the go-to destination for locals, serving up everything from crispy fried chicken to legendary ice cream cones. The news of its upcoming closure has many residents reminiscing about cherished moments spent at the iconic eatery.

A Fond Farewell

Earlier this week, city officials confirmed that the owner has decided to retire, prompting the closure announcement. “It’s the end of an era,” they said, capturing the sentiment felt by many community members. For countless Columbia residents, Zesto has been more than just a restaurant; it has been a cherished anchor in their lives. Generations have visited, families have made memories, and many began their first jobs there as teenagers.

Diverse Menu and Sweet Memories

Remember those hot summer days when you’d stroll up to Zesto to cool off with a delightful dipped ice cream cone? Or perhaps you’ve savored a mouthwatering hamburger or one of their crispy, golden fried chicken meals. Each visit was an experience wrapped in nostalgia. The famous Zesto ice cream flavors – think chocolate and butterscotch – have brought the community together and have celebrated special moments, from birthdays to just-a-because treats.

“Zesto’s in Forest Acres has always been like an old friend to welcome you home,” the city remarked in a post on social media, encouraging everyone to stop by for one last hurrah before the doors officially close on December 28.

Community Reactions

Since the announcement, social media has been buzzing! The post has been shared thousands of times, and more than a few hundred have taken to local pages to express their sadness and share heartwarming memories. Customers recall enjoying ice cream with their grandparents or showing off their first paycheck from working at Zesto. It’s clear: Zesto holds a special place in the hearts of many.

The Future of the Blue-and-White Building

While the Zesto brand once thrived in various locations throughout the Southeast and Midwest, its recent closures raise questions about what will happen next to the beloved blue-and-white building at 3239 Forest Drive. As of now, there’s no word on what will replace the restaurant, leaving many community members anxious yet hopeful about the future of the site.

Other Zesto Locations Remain Open

Fans of Zesto can still indulge in their beloved favorites at other Midlands locations. The West Columbia Zesto at 512 12th Street, famous for its gigantic ice cream cone sign, and Angelo’s Zesto on North Main Street will continue to serve customers. Just earlier this year, another Zesto in Chapin closed after an 18-year run.

Living on in Our Hearts

As the community prepares for this bittersweet goodbye, it’s clear that Zesto’s legacy will live on in the hearts and memories of so many. Whether you’re a regular or just a visitor, make sure to swing by for one last taste of history before the iconic eatery closes for good. After all, where else can you find such an adorable little spot that serves smiles alongside fried chicken and ice cream?

Here’s hoping Zesto enjoys a grand farewell, and who knows—maybe we’ll see a new chapter for the beloved blue-and-white building in the future!


Author: HERE Irmo

HERE Irmo

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