Columbia’s Nickelodeon Theater: Navigating Challenges in Changing Times
In the heart of Columbia, the Nickelodeon Theater, affectionately known as “the Nick,” has been a beloved spot for film lovers seeking unique and engaging cinema experiences. However, the past few years have brought significant changes to the landscape of independent films and how theaters operate. As we dive into the current state of the Nick, it’s clear that its journey is one filled with both challenges and a potential path forward.
The Shift in Film Distribution
The Nick has always been known for showcasing independent films, the kind that aren’t seen in mainstream cinemas. Recently, however, Executive Director Sumner Bender noted that the theater is having a tougher time than ever bringing these films to its screens. This is partly due to the rising trend of movie companies opting to send new releases directly to streaming services. It’s a massive shift that’s made it increasingly difficult for smaller theaters to compete.
As Bender explains, “They are fighting against the companies sending directly to streaming. We have no control over that.” This shift has led to a noticeable increase in mainstream blockbusters dominating the schedule at the Nick. Films like “Joker: Folie à Deux” and “Barbie” have taken the spotlight, pushing independent gems to the sidelines, much to the disappointment of ardent indie film enthusiasts.
Bringing Audiences Back to the Theater
While it may seem like a departure from their roots, the decision to screen more mainstream films has had a silver lining — it’s bringing more people through the doors. The energy surrounding last year’s buzzworthy releases, often dubbed “Barbenheimer,” sent scores of moviegoers flocking to the Nick. Bender shared that “Barbie” became the highest-grossing film in the theater’s 45-year history and demonstrated that there is indeed a local audience eager to enjoy cinematic experiences downtown.
“Getting butts in seats made us realize that people who’ve never been to the Nickelodeon are all of a sudden coming,” Bender remarked, highlighting how these box-office hits can bridge the gap to supporting local culture.
Concerns from the Community
Yet, the surge of mainstream films has sparked debate within the local film community. Many community members, including local filmmakers, worry that independent films are getting lost in the shuffle. Filmmaker Christopher Bickel found this out first-hand when he couldn’t secure a premiere for his new work at the Nick, ultimately having to go elsewhere for a smaller release.
Bickel’s sentiments echoed through the community, with others voicing frustration over lack of access for scheduling special events. Prominent filmmaker David Axe commented that getting a spot for unique indie films can feel like a long shot, saying, “In this decade, the Nick has been consistently ambivalent…to my efforts and the efforts of other local and regional filmmakers.”
Community Engagement and Future Steps
Despite the criticism, the Nick is making conscious efforts to involve more community voices. They showcased an impressive range of community events, partnering with various local organizations. This effort highlights their commitment to creating a space for all film lovers, even while navigating the challenges of the film industry.
Bender remains optimistic and believes that featuring popular films can simultaneously promote local art. “We look forward to being able to turn that around and actually go out into the community and say, ‘We want to bring your work in here,’” she expressed, underscoring the importance of grassroots involvement in the theater’s programming.
A Bright Future?
Looking forward, the Nick aims to balance its offerings, mixing mainstream successes with the indie films that originally put the theater on the map. As the film environment continues to evolve, so will the Nick. It’s a collective challenge, but with a community that’s passionate about film and a theater that’s dedicated to responding to its audience, there’s hope on the horizon.
Columbia’s Nickelodeon Theater stands at a crossroads, adapting to changes while also preserving its indie roots. The future is bright, and with collaboration and communication, it may very well nurture the local film culture that everyone wants to see thrive.
